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Articles we or others have written that are of interest to people in our space

Flexible displays courtesy of ASU and the U.S Army

Commercial product development sometimes starts with the government. Here is an example of a technology we have talk about for a while. Wired has a great article on flexible displays developed by the U.S. Army. 

From Wired: Imagine a screen so thin, light and flexible that it can be rolled up and carried in your pocket, while consuming almost zero power. 

 

That technology could become reality in two to three years, thanks to U.S. Army-backed research being done at Arizona State University’s Flexible Display Center. According to Army researchers, the displays could be in field trials with soldiers as early as 2010 or 2011.

“The Army’s motivation is to give soldiers the best situational awareness,” says David Morton, U.S. Army research laboratory manager for the center. “Flexible display technology can enable us give soldiers information in ways we can’t now.” Read full article

Filed under: Innovation, Science , , ,

The challenge with hydrogen vehicular development

Scientific American editor Steven Ashley test drives a car that may be the future of automotive transportation-if cost, technology and infrastructure problems can be resolved.

A Lamborghini Murciélago zips by as we cruise through central New Jersey on Route 78 West. My fellow motorists watch the sleek, $350,000 roadster until it slips out of sight but pay no mind to our tidy, four-door sedan. The only clues that our car is at all unusual are its exterior badges, its ultraquiet operation and a faint but persistent compressor whine. In reality, however, our 2008 Honda FCX Clarity is a potentially revolutionary vehicle: hydrogen fills its gas tank and powers its fuel cell. Read article on sciam.com

Filed under: Automotive, Innovation, Science , , , ,

Launch of fashion site

We launched Papillon Bleu’s new site on Friday. The good people at newpixel designed and build it with us. The litte research firm that could is now doing more and more web projects.

Filed under: Marketing , , ,

BMW key the new Mobil Speedpass?

BMW’s research unit has announced its latest innovation; the groundbreaking research has led to…. a Mobil Speedpass. This new multifunction smart key, co-developed with NXP Semiconductor, is actually more functional than ExxonMobil’s 11-year-old RFID gadget, but that’s the general idea. Wrapping NXP’s latest SmartMX chip into a prototype car key will enable users to pay for items with the key, as well as using the contactless payment feature to pay for public transportation and tolls, too. Now – just don’t lose it or someone else will have access to your car AND your wallet….

Filed under: Automotive, Innovation, Science , , , ,

Cars: Green might be it – just not the color

Silver is the top choice for auto color. The breakout for vehicle color choice in 2008: Silver 20%, White 18%, Black 17%, Red 13%, Blue 12%, Natural 9%, Niche market colors 7%, and Green 4% according to PPG, a paint manufacturer.

Industry watchers shouldn’t count out blue, though, as consumers showed a clear preference for that hue at the most recent North American International Auto Show. Another industry trend is the blending of pure hues with more complex shading or sparkling highlights.

Filed under: Automotive, Information, Marketing , , ,

40 Years in the future

From Mechanix Illustrated November 1968

By James R. Berry

IT’S 8 a.m., Tuesday, Nov. 18, 2008, and you are headed for a business appointment 300 mi. away. You slide into your sleek, two-passenger air-cushion car, press a sequence of buttons and the national traffic computer notes your destination, figures out the current traffic situation and signals your car to slide out of the garage. Hands free, you sit back and begin to read the morning paper which is flashed on a flat TV screen over the car’s dashboard. Tapping a button changes the page.

The car accelerates to 150 mph in the city’s suburbs, then hits 250 mph in less built-up areas, gliding over the smooth plastic road. You whizz past a string of cities, many of them covered by the new domes that keep them evenly climatized year round. Traffic is heavy, typically, but there’s no need to worry. The traffic computer, which feeds and receives signals to and from all cars in transit between cities, keeps vehicles at least 50 yds. apart. There hasn’t been an accident since the system was inaugurated. Suddenly your TV phone buzzes. A business associate wants a sketch of a new kind of impeller your firm is putting out for sports boats. You reach for your attaché case and draw the diagram with a pencil-thin infrared flashlight on what looks like a TV screen lining the back of the case. The diagram is relayed to a similar screen in your associate’s office, 200 mi. away. He jabs a button and a fixed copy of the sketch rolls out of the device. He wishes you good luck at the coming meeting and signs off.

Ninety minutes after leaving your home, you slide beneath the dome of your destination city. Your car decelerates and heads for an outer-core office building where you’ll meet your colleagues. After you get out, the vehicle parks itself in a convenient municipal garage to await your return. Private cars are banned inside most city cores. Moving sidewalks and electrams carry the public from one location to another.

With the U.S. population having soared to 350 million, 2008 transportation is among the most important factors keeping the economy running smoothly. Giant transportation hubs called modemixers are located anywhere from 15 to 50 mi. outside all major urban centers. Tube trains, pushed through bores by compressed air, make the trip between modemixer and central city in 10 to 15 minutes.

A major feature of most modemixers is the launching pad from which 200-passenger rockets blast off for other continents. For less well-heeled travelers there are SST and hypersonic planes that carry 200 to 300 passengers at speeds up to 4,000 mph. Short trips between cities less than 1,000 mi. apart are handled by slower jumbo jets.

Homes in Mi’s 80th year are practically self-maintaining. Electrostatic precipitators clean the air and climatizers maintain the temperature and humidity at optimum levels. Robots are available to do housework and other simple chores. New materials for siding and interiors are self-cleaning and never peel, chip or crack.

Dwellings for the most part are assembled from prefabricated modules, which can be attached speedily in the configuration that best suits the homeowner. Once the foundation is laid, attaching the modules to make up a two- or three-bedroom house is a job that doesn’t take more than a day. Such modular homes easily can be expanded to accommodate a growing family. A typical wedding present for the 21st century newlyweds is a fully equipped bedroom, kitchen or living room module.

Other conveniences ease kitchen work. The housewife simply determines in advance her menus for the week, then slips prepackaged meals into the freezer and lets the automatic food utility do the rest. At preset times; each meal slides into the microwave oven and is cooked or thawed. The meal then is served on disposable plastic plates. These plates, as well as knives, forks and spoons of the same material, are so inexpensive they can be discarded after use.

The single most important item in 2008 households is the computer. These electronic brains govern everything from meal preparation and waking up the household to assembling shopping lists and keeping track of the bank balance. Sensors in kitchen appliances, climatizing units, communicators, power supply and other household utilities warn the computer when the item is likely to fail. A repairman will show up even before any obvious breakdown occurs.

Computers also handle travel reservations, relay telephone messages, keep track of birthdays and anniversaries, compute taxes and even figure the monthly bills for electricity, water, telephone and other utilities. Not every family has its private computer. Many families reserve time on a city or regional computer to serve their needs. The machine tallies up its own services and submits a bill, just as it does with other utilities.

Money has all but disappeared. Employers deposit salary checks directly into their employees’ accounts. Credit cards are used for paying all bills. Each time you buy something, the card’s number is fed into the store’s computer station. A master computer then deducts the charge from your bank balance.

Computers not only keep track of money, they make spending it easier. TV-telephone shopping is common. To shop, you simply press the numbered code of a giant shopping center. You press another combination to zero in on the department and the merchandise in which you are interested. When you see what you want, you press a number that signifies “buy,” and the household computer takes over, places the order, notifies the store of the home address and subtracts the purchase price from your bank balance. Much of the family shopping is done this way. Instead of being jostled by crowds, shoppers electronically browse through the merchandise of any number of stores.

People have more time for leisure activities in the year 2008. The average work day is about four hours. But the extra time isn’t totally free. The pace of technological advance is such that a certain amount of a jobholder’s spare time is used in keeping up with the new developments on the average, about two hours of home study a day.

Most of this study is in the form of programmed TV courses, which can be rented or borrowed from tape _ * libraries. In fact most schooling from first grade through college consists of programmed TV courses or lectures via closed circuit. Students visit a campus once or twice a week for personal consultations or for lab work that has to be done on site. Progress of each student is followed by computer, which assigns end term marks on the basis of tests given throughout the term.

Besides school lessons, other educational material is available for TV viewing. You simply press a combination of buttons and the pages flash on your home screen. The world’s information is available to you almost instantaneously.

TV screens cover an entire wall in most homes and show most subjects other than straight text matter in color and three dimensions. In addition to programmed TV and the multiplicity of commercial fare, you can see top Broadway shows, hit movies and current nightclub acts for a nominal charge. Best-selling books are on TV tape and can be borrowed or rented from tape libraries.

A typical vacation in 2008 is to spend a week at an undersea resort, where your hotel room window looks out on a tropical underwater reef, a sunken ship or an ancient, excavated city. Available to guests are two- and three-person submarines in which you can cruise well-marked underwater trails.

Another vacation is a stay on a hotel satellite. The rocket ride to the satellite and back, plus the vistas of earth and moon, make a memorable vacation jaunt.

While city life in 2008 has changed greatly, the farm has altered even more. Farmers are business executives running operations as automated as factories. TV scanners monitor tractors and other equipment computer programmed to plow, harrow and harvest. Wires imbedded in the ground send control signals to the machines. Computers also keep track of yields-, fertilization, soil composition and other factors influencing crops. At the beginning of each year, a print-out tells the farmer what to plant where, how much to fertilize and how much yield he can expect.

Farming isn’t confined to land. Mariculturists have turned areas of the sea into beds of protein-rich seaweed and algae. This raw material is processed into food that looks and tastes like steak and other meats. It also is cheap; families can have steak-like meals twice a day without feeling a budget pinch. Areas in bays or close to shore have been turned into shrimp, lobster, clam and other shellfish ranches, like the cattle spreads of yesteryear.

Medical research has guaranteed that most babies born in the 21st century will live long and healthy lives. Heart disease has virtually been eliminated by drugs and diet. If hearts or other major organs do give trouble, they can be replaced with artificial organs.

Medical examinations are a matter of sitting in a diagnostic chair for a minute or two, then receiving a full health report. Ultrasensitive microphones and electronic sensors in the chair’s headrest, back and armrests pick up heartbeat, pulse, breathing rate, galvanic skin response, blood pressure, nerve reflexes and other medical signs. A computer attached to the chair digests these responses, compares them to the normal standard and prints out a full medical report.

No need to worry about failing memory or intelligence either. The intelligence pill is another 21st century commodity. Slow learners or people struck with forgetfulness are given pills which increase the production of enzymes controlling production of the chemicals known to control learning and memory. Everyone is able to use his full mental potential.

Despite the fact that the year 2008 is only 40 years away as far ahead as 1928 is in the past, it will be a world as strange to us as our time (1968) would be to the pilgrims.

Filed under: Information, Innovation, Science , ,

Searching online video quotes

The good people at Google have in the lab a new search feature for what is said in online video. They are currently beta testing it on what politicians have said in recent campaign stops and media interviews. Giv it a try at: http://labs.google.com/gaudi

Filed under: Information, Innovation, Market Research , , ,

GM about to get yet another thing wrong

While at the Paris Motor Show, General Motors COO Fritz Henderson told Automotive News that GM has no plans for a minicar in the U.S. 

While Henderson acknowledges the popularity of the Smart mini/city car, he describes it as a phenomenon and doesn’t see a strong case for a similar sized minicar for Chevy in the States. His feelings are that American small-car buyers are happier with something like a Cobalt or Aveo instead.

Filed under: Automotive , ,

Importance of video for style related online retailers

In a recent survey nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer Web sites.

Consumers also cited online video as an influence in their recent purchases, the majority of which are younger male watch buyers.

Online video is fast becoming an increasingly popular advertising vehicle, especially for marketers of style products. Many videos found online for watches resemble mini-movies more than commercials. The study finds that for one in five male jewelry/watch buyers 18 to 24, online video does more than entertain; it impacts what they buy or where they buy it.

Other key findings from the survey:

  • 50.9 percent of U.S. adults 25-34 say they bought jewelry or a watch recently.
  • Nearly 84 percent of consumers prefer to buy jewelry/watches in a store as opposed to online.
  • The store experience is important: 63.5 percent rate store reputation and 65.9 percent rate the sales staff as important factors in their purchases.
  • 47.9 percent of recent jewelry/watch purchasers were influenced by information or advertising from newspapers. Magazines, television, and direct mail were also among the most influential traditional media.
  • More than 20 percent of respondents consider cause and/or charity support by a manufacturer or store to be somewhat or very important. That number goes up to 25 percent for African-American consumers.

The results highlight the need for local jewelry and watch retailers to have a strong Web site that showcases their products visually, provides product availability information and reviews or comments from previous customers. Pre-roll video advertising on other Web sites may also be an effective option for jewelry/watch marketers.

Filed under: Market Research, Marketing , , , ,

The growth of Walmart

This is a tremendous use of technology and mapping software: http://projects.flowingdata.com/walmart/

Filed under: Information, Innovation, Uncategorized ,

Twitter

  • How come young and old women alike have started calling me 'hon' AND I live in NYC, not the South....? 2 days ago
  • GM moves digital duties to MRM from Digitas' prodigious unit - curious to see what they can do with $100M and 5yrs 3 days ago
  • eBay to offer free vehicle history reports on vehicles sold on site from 1981 or later. Report from Experian. Will improve sales is my bet 3 days ago
  • Looking at BPM software companies - how is that for a Wednesday morning activity? 3 days ago
  • Any Cymfony users on this Saturday afternoon - I need an assist ;-) 1 week ago

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