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Articles we or others have written that are of interest to people in our space

Are we sharing too much information online?

As social media continues to play a bigger role in mainstream culture, we once again assess if we’re actually sharing too much information online. Jennifer Maderazo, in an article she wrote two years ago, Are We Sharing Too Much Information via Social Media?, says “for all of its positive points, social media might also entice users (including me) into lowering our guard and sharing too much of ourselves with an audience of unknown observers”. She explains how the question “What are you doing?“, a statement used on family and friends is nearing its obsolescence in utility because people broadcast, for the whole world to see-what they do, think about or feel online all the time. Even if not everyone in your personal or professional network use social networks, the sheer number of those who do makes you think if social networking is a platform people patronize that exchanges privacy for the sheer pleasure of getting attention.

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Filed under: Networks, Social Media , , , , , ,

Recession, social media adds risk on companies’ data loss issues

Now that there are more ways for employees to casually interact online, companies cites an increasing risk of exposing sensitive data to the general public. A recent study shows a more than 10% increase in the number of companies “impacted by the exposure of sensitive or embarrassing information.”  Although email is still the number one source of data leaks, social networking sites like  Facebook,  YouTube, blogs and Twitter contribute to the risk of company employees divulging proprietary and confidential information  online.  

Aside from the technological aspect, the current economic state brings risks to companies’ data concerns. Data leakage caused by the recession have been attributed to layoffs, budget constraints and resignations. 

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Open Source and the Academe

Since top universities like MIT and Berkeley have integrated Open Source into their learning programs, even making some courses available for free, the debate continues as to the necessity, value and effectiveness of open source software on non-commercial applications.

But just like Linux revolutionizing the OS market, open source software can bring about a transformative impact on the way knowledge is shared, developed and nurtured in any academic setting. The benefits the new technology can bring ranges from reduction of school’s administrative costs to enhanced electronic interaction between teacher and students.

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Cost benefits of energy-aware internet routing

Researchers from Carnegie Mellon, MIT and the networking company Akamai suggests companies that run large data centers can potentially save millions by utilizing an Internet-routing algorithm that moves data where electricity costs are lowest at a particular time. Based on their findings, when considering the cost of rerouting information is compared from possible savings from lower energy costs, experts found that companies can cut 40% of their energy consumption.

There are still concerns in the actual reduced energy consumption and emission that energy-routing systems can bring. According to Jonathan Koomey, a Lawrence Berkeley National Scientist, “”The trick is to be able to control these systems well enough and to create controls that are cheap enough to be able to take advantage of the arbitrage opportunity available from differential electricity prices, without affecting reliability or latency”.

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Filed under: Innovation, Networks , , ,

Twitter – what agencies are not getting it?

As Twitter moves into the business mainstream — nearing some 35 million unique global visitors, according to ComScore — it’s increasingly clear that one community has yet to fully embrace the social-networking tool du jour: agencies.

The irony is that the same people clients hire to erect communications and social-media strategies often appear uncomfortable using Twitter themselves.

One stark example: A couple of months back, Volvo struck a landmark ad-placement deal with YouTube to promote the Twitter feed for its XC60 model (@VolvoXC60). But the agency that created the innovative rich-media ad for Volvo, Havas’ Euro RSCG, has an account (@Euro_RSCG) that’s never been used.

Asked what gives, a Euro spokeswoman said: “We’re developing our Twitter strategy and in the meantime want to hold onto the name. It’s a Catch-22: You don’t want your Twitter handle stolen, but you also don’t want to start using it before you’re really ready.”

Whatever the case may be, save for a few shining examples of shops that “get it,” agencies need to catch up with their clients — and fast.

Marketers offer better examples
Many marketers are known for successfully leveraging Twitter to boost brand awareness and interact with their consumers, among them Zappos CEO Tony Hsieh (@zappos) and the chief marketing officers of Best Buy (Barry Judge, @BestBuyCMO) and Express (Lisa Gavales).

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Filed under: Marketing, Networks , , , , ,

What teens want: No they are not too busy twittering to listen

Don’t get too caught up in the hype of digital media usage. That is a key message of “How Teens Use Media,” a new research report by the Nielsen Company.

“The notion that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false,” according to the executive summary. Instead of replacing traditional media with new media consumption, teens are simply making time for both, it concludes.

Other myths that the report debunks are that teenagers’ preferences differ vastly from adults, that teens’ media and entertainment spending is insulated from the recession (they actually reduce it, with out-of-home entertainment more affected than in-home) and that traditional advertising can’t resonate with teens (once ads break through the clutter, teens like them more).

The leading type of media use among teens is still television, with the average teenager watching 3 hours and 20 minutes per day, debunking the myth of YouTube as the lead medium. Actually, Nielsen says that teens watch more TV than ever, with usage up 6% over the past five years in the U.S.

In comparison, a typical teen only watches about 11 minutes of online video per day, Nielsen found, or an average of about 3 hours per month. That is much less than adults ages 18-24 who watch 5 hours and 35 minutes per month and even less than adults ages 35-44 who watch 3 hours and 30 minutes per month, according to the study, which compiled data from across Nielsen’s media measurement businesses and its biannual global survey of consumers across 50 countries.

“Teens watch less online video than most adults, but the ads are highly engaging to them,” the summary of the Nielsen report says. “Teens spend 35% less time watching online video than adults 25-34, but recall ads better when watching TV shows online than they do on television.”

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Filed under: Market Research, Marketing, Networks , , , , , , , , , ,

Putting everything on a mobile network

From NYT.com

There’s a theme emerging here in Las Vegas at the CTIA conference: Add mobile data capability to absolutely everything, including video cameras and the human body.

That quasi-science-fiction notion is being tossed around at the show by mainstream companies like Qualcomm and AT&T. At a lunch for the press and industry analysts on Thursday, AT&T discussed its new “emerging devices” division, which is working on wireless applications for consumer electronics devices, including game machines, electronic book readers and video and still cameras.

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Filed under: Information, Market Research, Networks, Science , , ,

Maps as the new OS

From NYT

The cellphone is the world’s most ubiquitous computer. The four billion cellphones in use around the globe carry personal information, provide access to the Web and are being used more and more to navigate the real world. And as cellphones change how we live, computer scientists say, they are also changing how we think about information.

It has been 25 years since the desktop, with its files and folders, was introduced as a way to think about what went on inside a personal computer. The World Wide Web brought other ways of imagining the flow of data. With the dominance of the cellphone, a new metaphor is emerging for how we organize, find and use information. New in one sense, that is. It is also as ancient as humanity itself. That metaphor is the map.

“The map underlies man’s ability to perceive,” said Richard Saul Wurman, a graphic designer who was a pioneer in the use of maps as a generalized way to search for information of all kinds before the emergence of the online world.

Filed under: Information, Innovation, Marketing, Networks, Science , , , ,

Gunning for google

From AdWeek

It may seem like Google always has been the search engine of choice. There was a time, though, when AltaVista, Lycos and Yahoo ruled the roost in the late-1990s, only to see Google blow past them. A new survey by Forrester Research concludes that such a turnabout could happen again, despite the solid and growing lead Google maintains in the search market. It found that brand loyalty to search engines is quite low. That coupled with the lowest of switching costs makes the still nascent search market an open playing field, the researcher concludes.
 
Over half of respondents said they search using multiple engines. Just 20 percent use Google exclusively. Yahoo is the exclusive engine for 8 percent, AOL by 3 percent and MSN a piddling 1 percent. Forrester surveyed more than 4,800 U.S. online adults about their search habits. Their activity was self-reported, not observed.
 
Google has built a sizable lead in attracting searchers, which has in turn made it into an Internet advertising powerhouse. Microsoft last year tried to close the gap with a deal to acquire Yahoo, only to have it fall apart after Yahoo resisted.
 
According to comScore, Google sites generated 85 billion searches in 2008, accounting for 90 percent of the growth in queries last year. Forrester’s self-reported data tracks Google’s share of searchers at 59 percent, up from 41 percent three years ago.

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Filed under: Information, Market Research, Networks , ,

The future of the web is small

Something you should read:

On Ideasonideas.com Eric Karjaluoto writes:

I have a theory. It could prove incorrect or even shortsighted, nevertheless, it’s a bet I’m willing to make. I think businesses on the web are going to get a lot smaller. In the web world, we’re currently experiencing the fallout of the second of two tidal waves. The next one, however, will be slower, more distributed, and come with far less of a shock.

Panning for gold
The last two surges have been exciting at times and harrowing at others. I’d characterize it as largely bulimic, contrasting ridiculous excesses against severe slashing. The most recent web gold-rush perhaps didn’t seem as profoundly exaggerated as the first, but it was still founded on the notion of endless wealth and massive payouts. Hence, many people started small companies in their garages with hopes that their operations would gain traction and ultimately be purchased by the one of the big guys.

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Twitter

  • Any Cymfony users on this Saturday afternoon - I need an assist ;-) 2 days ago
  • It kills me when ppl on a plane carry on way too many small bags and then has the attendants deal with fitting them in the overhead bins 4 days ago
  • Green Focus RS at @ford seems to have become the new meet me here point at #sema 4 days ago
  • Last day at sema, @ford had well executed stand the rest of the majors less so. Much smaller show than past years though. 4 days ago
  • RT @8of12: Chinese web site gives me an error message that says "For compatibility purposes you must use IE" Danish Bank does the same FAIL 4 days ago

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