Retail stores map out your shopping experience and nudge you toward that cash register.
Putty-colored mannequins and quaint window displays are so 1950s. Today’s retail stores map out the shopping experience with a precision that starts the moment you walk through those double glass doors.
Can’t help but reach for one of those V-neck sweaters so neatly stacked in the middle of The Gap? PT investigates how retailers nudge you toward that cash register.