The Urge to Splurge

Retail stores map out your shopping experience and nudge you toward that cash register.

Putty-colored mannequins and quaint window displays are so 1950s. Today’s retail stores map out the shopping experience with a precision that starts the moment you walk through those double glass doors.

Can’t help but reach for one of those V-neck sweaters so neatly stacked in the middle of The Gap? PT investigates how retailers nudge you toward that cash register.

Advertisements
Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: