Cars: Green might be it – just not the color

Silver is the top choice for auto color. The breakout for vehicle color choice in 2008: Silver 20%, White 18%, Black 17%, Red 13%, Blue 12%, Natural 9%, Niche market colors 7%, and Green 4% according to PPG, a paint manufacturer.

Industry watchers shouldn’t count out blue, though, as consumers showed a clear preference for that hue at the most recent North American International Auto Show. Another industry trend is the blending of pure hues with more complex shading or sparkling highlights.

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