We routinely help clients understand diversity and build better businesses through more complete approaches to subsegments of the population.
Today we made official a new partnership with Targeted Diversity Marketing. TDM is the parent company of Gaywheels.com – the premier automotive site for the gay, lesbian, bisexual and transgender (GLBT) community. We will work with TDM supporting their clients with market research services and lean on TDM when working for our clients addressing the GLBT community.
Joe LaMuraglia founded TDM and built Gaywheels.com. He is as passionate a carnut as they come. So of course we want to work more with him if we could. Below is the release that was issued today.
November 11, 2008
FOR IMMEDIATE RELEASE
Boutique Market Research Firm Expands Its Reach
Sorgenfrei Signs Deal with Targeted Diversity Marketing
New York, NY – Sorgenfrei, a consulting and market research firm based in New York City has signed a partnership deal with the niche marketing firm Targeted Diversity Marketing (TDM), the parent company for Gaywheels.com – the country’s first automotive site targeted to the GLBT consumer. Based in northern New Jersey, TDM has long advocated the importance of better understanding Gay, Lesbian, Bisexual and Transgender (GLBT) consumers and the new partnership will strengthen Sorgenfrei’s expertise in this area.
“The ability to understand and communicate with diversity markets will be a defining attribute for successful research companies in the future,” says Sorgenfrei’s founder Peter Sorgenfrei. By joining forces with an experienced firm like TDM, we have the potential to offer our clients a more comprehensive approach to their market research challenges.”
“Joining forces with Sorgenfrei is a logical extension of our brand,” says Joe LaMuraglia, founder of TDM. “Our insights on the GLBT automotive consumer have just begun to scratch the surface of this desirable demographic group. Adding the ability to offer custom research insights to assist clients in their GLBT outreach will certainly set us both apart.”
Sorgenfrei and TDM will collaborate on projects and combine intellectual capital to offer a comprehensive resource for clients with both general market and GBLT-specific automotive research needs.
Sorgenfrei was founded on the belief that consumer and competitive research could be more client-friendly, more accurate, more dependable, more inspired, and more affordable. Based in New York City, the firm works with clients across North America. Sorgenfrei is a truly global firm, with strong roots in Europe, and ten languages spoken by the firm’s team members. Learn more at http://www.sorgenfreillc.com
About Targeted Diversity Marketing
Targeted Diversity Marketing (TDM) is the parent company for Gaywheels.com. Launched in 2005, TDM, established the first GLBT-targeted automotive information site. TDM was founded by Joe LaMuraglia, an automotive industry expert with a comprehensive background in market research, product development and new media.