Here is a new site that aims to educate consumers on new vehicle pricing and help them negotiate with the dealer.
We wonder if the space is getting too crowded between Edmunds, IntelliChoice, KBB, there are probably a couple of other sites and now TrueCar. Consolidation should (probably will) happen over the next year or so we are guessing.
Regardless, the auto dealers continue to lose more of their informational advantage. There is no doubt that dealers will have to focus harder on the service aspect of their business and not just parts. But the actual experience in the dealership and give the customer a reason to come back and to recommend the dealership.