Whether consumers are looking for babysitters or home health care, they are increasingly turning to online vendors for service and venture capital firms are taking notice.
Some of these organizations operate as subscription-based membership organizations. Seven-year-old Sittercity initially started as a matching service for parents seeking babysitters, but it has evolved into an organization that also helps consumers seeking pet care, home care and senior care services. And to grow the business, Sittercity has begun to form partnerships with corporations who want to provide assistance to help employees balance work-family demands.
Earlier this year, private-equity investors poured $7.5 million into this business concept indicating that additional growth in this market is expected.