With the goal of becoming “the center of people’s online lives”, Yahoo launched its Yahoo Deals website, in partnership with Coupons.com, giving visitors the ability to print coupons right from their homes. Yahoo says that searches for the term “printable coupons” have risen by 50 percent this year compared to the same season last year.
The site features a Daily Deals section where it showcases the current deal of the day, along with a clock showing when the deal will end. It also has a zip code function allowing users to find the cheapest gas in their neighborhood.
As “frugality is the new cool” according to Yahoo Shopping Head Greg Hintz, the online giant hopes to quickly find its way into the life of the cost-saving web user.