Like tweeting, blogging and social networking, crowdsourcing is another offshoot of all the user-generated phenomenon evolving on the web. It is combining the power of crowds to accomplish a specific objective. A good example of this is Digg, a website where the crowd (users) vote as to which content they want to be featured.
Applying this concept to market research, IdeaScale provides businesses and enterprising organizations a platform to turn their customers into advocates. The site allows companies to build communities which are based on crowdsourcing models. Ideas are posted onto the IdeaScale portal, where fellow user can vote and make comments. This creates an environment where ideas are both expanded and measured by the community.
The service allows effective brand engagement, immediate feedback and a very client focused approach to understanding your market.
Check out their website