Branding: Why you are spending your money in the wrong places

In four different conversations just this week has someone referred to how the sales funnel has changed dramatically in just the last 2-3 years. This article explains a lot of the reasons behing the change and yes – it does have to do with the proliferation of social media.

Branding in the Digital Age: Youre Spending Your Money in All the Wrong Places – Harvard Business Review.

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